Decision details

Purpose: to approve a marketing campaign

Cabinet considered the report of the interim head of development, regeneration and housing.  This proposed South Oxfordshire and Vale of White Horse district councils together spending £183,000 on a campaign to market the Science Vale UK and Enterprise Zone in 2017/18.  The funding had been provided by a government grant for this purpose.  Tabled at the meeting was an addendum to the report setting out key performance indicators to measure the main aim, which was to secure inward investment.  This would also generate additional business rates. 

Cabinet supported the marketing plan and the proposed spend, noting that the £183,000 would be shared between South Oxfordshire and the Vale, equating to £91,500 for each council. 

RESOLVED: to

(a)       agree to spend £91,500 for the Science Vale UK and Enterprise Zone 2017/18 marketing campaign production and advertising placement, from the previously approved Department of Communities and Local Government grant funds budget, to implement the marketing plan set out in the interim head of development, regeneration and housing’s report; and

(b)       agree to submit the Enterprise Zone Marketing Plan to the Oxfordshire Local Enterprise Partnership and the Department of Communities and Local Government, in accordance with the Enterprise Zone Implementation Plan previously agreed by all Enterprise Zone partners including this council.